PPC Myths: A PPC Marketing Guide for Beginners
You need website traffic, and you need it fast. Sadly, nobody seems to be paying attention to your site. What do you do then?
You can boost your own advertising, employ SEO, and/or employ pay-per-click (PPC) marketing. All of these are ways of increasing website traffic. If you’re looking favorably at that last one, then ask yourself: do you know what PPC really means? Don’t worry, because this short and easy-to-understand PPC marketing guide will answer this question for you.
PPC means that you are paying a website and/or a search engine to advertise for you. You do this by (a) bidding on keywords that your target demographic uses when searching for your products and (b) paying the website or search engine only when your ad is clicked. Sounds easy, right? Just so long as you break out the cash, these sites and search engines will be placing your ads at prime spots, right?
Maybe. But not always. And anyway, what if you don’t have the money to pay your partner sites? The PPC business is riddled with myths and misconceptions; You might stumble and fall before you even get started. We hope that with our PPC marketing guide (the myths and legends edition), we can help you avoid some of the pratfalls and mistakes beginners make. Here are some myths about PPC that you ought to take note of.
· PPC guarantees instant results; thus, you should invest most of your resources on PPC advertising.
· Uh, no. If there’s anything multiple failures of other advertisers have taught us these last several years, it’s that we should never put all the eggs in one basket. You can’t get instant success with just PPC alone. Your best marketing strategy is an integration of multiple strategies to form one organic whole. PPC works best when combined with SEO, social media advertising, and other marketing campaigns. Don’t rely heavily on PPC, especially if you’re a budding advertiser with little money to pay your hired sites and search engines.
· PPC works for everyone.
· Again, NO. Several factors affect how successful your PPC advertising is: competition, product salability, bad landing pages, and super specific target audiences. The thing is, oftentimes these issues are beyond your control. If you find yourself on the losing end, just let PPC go and think up of other marketing strategies.
· The more keywords you have, the greater your website traffic.
· The more you’ll have to pay your advertisers. The less assurance that you’ll actually earn something. Having too many keywords means that a lot of your traffic might be irrelevant. You’re spending a lot of money with no assurance of earning enough. Here’s the tip: be selective and choose only the most relevant keywords. That way there’s a greater assurance that the potential customers that click your ads are actually interested in your products.
· PPC is an easy autopilot marketing strategy.
· Nope. PPC requires constant monitoring. You have to know when to increase your ads, when to bring them down, etc., in order to maximize your PPC scheme. PPC requires total commitment, which is why this PPC marketing guide suggests that you might be better off outsourcing to PPC firms.
There are many more myths, all of them related to these four. If you have your doubts about PPC, you should definitely check out other marketing strategies. Consult with experts you know. Talk you your marketing friends. We hope we were able to help you with our PPC marketing guide, and we wish you the best in your marketing endeavor.
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